IABC Field Trip: Field Research & Personas. April 11, 2011

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IABC Tucson is hosting a field trip to Azinno, Tuesday, April 12, 2011, 6:00 to 8:00 pm.

Come enjoy drink, appetizers, and networking.

Topic

The Power of Field Research and Personas

  • Personas are a powerful and concrete way of communicating needs, goals, behaviors, and preferences for real audiences and users. Personas are great at summarize ethnographic field research conducted for a specific target audience.
  • Personas put a personal human face on otherwise abstract data about an audience. By thinking about the needs of a persona, designers and communicators may be better able to infer what a real person might expect. Such inference may assist with brainstorming, feature definition in products, optimizing web sites, and customizing messages.
  • We’ll look at some real design personas, and go through a 5 phase process for creating them:
    • 1. Plan
    • 2. Research
    • 3. Synthesize
    • 4. Create
    • 5. Communicate

Agenda

  • 6:00 – 6:15 – Arrive, get snacks
  • 6:15 – 6:45 – Talk: Power of Field Research and Personas
  • 6:45 – 7:00 – Q & A follow-up session
  • 7:00 – 8:00 – Networking / Tours: Kevin Howard will tell the story about this amazing green/solar powered office

Location and Details

About the presenter

Brenton Elmore, IDSA
Brenton is a user experience leader who drives innovative experience and design development for people-centered solutions. He has a degree in Industrial Design, and masters in Research and Interaction Design. Brenton has expertise in enterprise software, web applications, mobile platforms, and corporate branding. This includes research, human factors, industrial design, interaction and interface design, web design, and usability.

Presentation References

 

  • Chapman, C.N, and Milham, R. P (2006) ‘The persona’s new clothes: methodological and practical arguments against a popular method‘ Proceedings of the Human Factors and Ergonomics Society 50th Annual Meeting, pp. 634 –636.
  • Cooper, A (1999) ‘The Inmates are Running the Asylum’, New York: Sams Publishing.
  • Cooper, A and Reimann, R. (2003) ‘About Face: The Essentials of Interaction Design’, Indianapolis: Wiley.
  • Ji-Ye Mao, Vredenburg, K, Smith, P. W, & Carey, T (2005) ‘The state of User-Centred Design Practice’, Communications of the ACM, Vol. 48, No. 3, pp 105-109.
  • McCloud, S (1994). Understanding Comics: The Invisible Art. New York: Harper Perennial.
  • Moraveji, N, Li, J, Ding, J, O’Kelley, P and Woolf, S. (2007) ‘Comicboarding: Using Comics as Proxies for Participatory Design with Children’, Proceedings from CHI 2007, April 28-May 3, San Jose, California, ACM: pp 1371 – 1374.
  • Mulder, S (2007) ‘The User is Always Right; A Practical guide to using Personas for the Web’, California: New Riders.
  • Nielsen, J, (1993) Usability Engineering, Boston: Boston Academic Press.
  • Nielsen, J and Landauer, Thomas K (1993) ‘A mathematical model of the finding of usability problems’ Proceedings of INTERCHI’93 Conference, 24-29 April 1993,Amsterdam, The Netherlands: ACM pp. 206-213.
  • Nielsen, J, & Mack, R. L (Eds.), (1994). ‘Usability Inspection Methods’ New York: John Wiley & Sons.
  • Pruitt, J and Adlin, T(2006) ‘The Persona Lifecycle, keeping people in mind throughout product design’ San Francisco: Morgan Kaufman.
  • Pruitt, J and Grudin, J (2003) ‘Personas: practice and theory’, Proceedings of the conference on Designing for user experiences, June 06-07, San Francisco, ACM pp 1-15.
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