Strategic Design Services

Azinno specializes in strategic user experience design. Through a people-centered process we:

  • Turn a business model into a delightful experience and powerful brand.
  • Help create products and services customers crave.
  • Use a four stage process of Discover » Design » Refine »  Deliver to create wholistic solutions.

Discover

  • Gather insights and inspiration for the project.
  • Immerse the team in the problem space; the users, the tasks, the context, the competition, and the technology.
  • Conduct research and analysis to understanding the customer, their behaviors, beliefs, and expectations.
    • Ethnographic field research and analysis
    • Conceptualization
    • Human factors and ergonomics research
    • Design reviews (heuristic evaluations)
    • Competitive user experience analysis

Design

  • The magic starts as great concepts become visual.
  • Azinno generates numerous concepts that provide a vision which stakeholders can grasp and feed into.
    • Brainstorming, innovation, and invention
    • Interaction architecture and user interface design
    • Industrial design and product design
    • Mockups, sketches, and prototypes
    • Branding

Refine

  • Azinno works closely with the team to ensure solutions account for the technical constraints, market considerations, and end user requirements.
  • Ensure that final design is buildable, sellable, and usable.
    • User interface specifications
    • Graphic design, illustration
    • User testing including usability evaluation and reporting
    • Accessibility and 508 compliance

Deliver

  • Build and validate. We can build it for you, or work with an in-house development team. We follow through with your team to solve issues that come up during implementation.
    • Final user interface specification or style guide
    • Implementation ready graphic resources
    • Motion graphics, videography, photography
    • Development and coding
    • Platforms and back-ends

Training / “Teach Us To Fish”

Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime., Chinese proverb.

Azinno offers a variety of training options:

  • Presentations (free, generally a one-hour overview)
  • User Experience workshops (1, 2, or 3 days)
  • In-house seminars and training (on request)