One Focus: Your Customers

Great experiences increases …

+ Ease of use and customer satisfaction
+ Conversion and sales
+ The competitive edge, a pleasure to use

Poor experiences leads to …

- Higher training costs
- Larger support costs
- Re-designs

Better Customer Experiences = More Profits

Awards

• Cisco Innovation Award for excellence in user interface design, Brenton Elmore, 2002.
• Cisco Partnership Award for cross-functional teamwork, Brenton Elmore, 2002.

Publications and Presentations

• Elmore, B., Ivaturi, S., and Hamilton, S. Designing Software for Consumers to Easily Set Up a Secure Home Network. In Proceedings of CHI 2007, ACM Press, 2007.
• Elmore, B. A Human Factors Process for Understanding Users, Defining Their Roles, and Generating System Requirements. Presented at, MIS 2003: Managing IT in Networked Organizations. October 24-25, 2003, Tucson, AZ.

Affiliations