One Focus: Your Customers
Great experiences increases …
+ Ease of use and customer satisfaction
+ Conversion and sales
+ The competitive edge, a pleasure to use
Poor experiences leads to …
- Higher training costs
- Larger support costs
- Re-designs
Better Customer Experiences = More Profits
Awards
- Cisco Innovation Award for excellence in user interface design, Brenton Elmore, 2002.
- Cisco Partnership Award for cross-functional teamwork, Brenton Elmore, 2002.
Publications and Presentations
- Elmore, B., Ivaturi, S., and Hamilton, S. Designing Software for Consumers to Easily Set Up a Secure Home Network. In Proceedings of CHI 2007, ACM Press, 2007.
- Elmore, B. A Human Factors Process for Understanding Users, Defining Their Roles, and Generating System Requirements. Presented at, MIS 2003: Managing IT in Networked Organizations. October 24-25, 2003, Tucson, AZ.
Patents
- Patent #6,205,453 B1. “Selectively Index able Multi-Column List” Principal Inventors: David Abkowitz & Eric Tucker – Oracle.
- Patent #6,772,173. “Method for dynamically representing a list of items” Principal Inventors: Michael McGee & David Abkowitz – Oracle.
Affiliations
- ACM SIGCHI (Special Interest Group in Computer-Human Interaction)
- IDSA- Industrial Design Society of America